For her launch in Selfridges, Charlotte Tilbury collaborated with Kid’s Company by selling limited edition make-up bags featuring the lipstick kisses of several of her famous friends as well as the slogan ‘Every woman deserves a man to ruin her lipstick not her mascara’. The proceeds of sales going to Kid’s Company. 

Representing Kids Company, I worked to facilitate the project and then went on to act as a consultant, helping launch the makeup brand at Selfridges. I also worked to organise a Q&A in Selfridges with Charlotte Tilbury herself, Kids Company director, Camila Batmanghelidjh, and journalist, Sali Hughes. The entire event raised upwards of £50,000 for the Kids Company charity.